The Outnet’s exclusive Ganni collection has dropped: Here’s what you’ll want to buy
With the same joie de vivre you’d expect from the Dutch fashion house, signature styles are reimagined in this 13-piece capsule
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Your support makes all the difference.Fashion brand Ganni represents Scandi It-girl dressing like no other. Having launched in 2000, it’s taken the industry by storm, with Instagram largely to thank for its rise in popularity.
The brand currently boasts 885 thousand followers on the social media platform and has accumulated a cult following of #GanniGirls who share photos of their purchases, tagging the brand.
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With such a loyal fan base, with the likes of Beyoncé and Bella Hadid donning their designs, it’s no surprise that the Danish brand is one of The Outnet’s best selling labels.
Owing to its popularity on The Outnet – the benchmark of luxury discount shopping and one of our favourite online clothing outlets – the retailer has launched a new collection titled “the best of Ganni”.
Read more: Everything you’ll want to buy from the Uniqlo U spring collection
The 13-piece capsule is everything you’d expect from the brand, and more – signature easy-to-wear silhouettes and impressive bold prints. Although there’s a twist.
With the same joie de vivre you’d expect from the Dutch fashion house, “the best of Ganni” pieces draw on the brand’s past. The dresses were designed by exploring the archive, bringing back some of the best-loved styles, silhouettes and prints but in new discounted combinations available exclusively at The Outnet.
As The Outnet is an online clothing outlet you’ll also see that the dresses are more affordable than the designer’s usual prices, making this a great time to invest if you want to channel your inner #GanniGirl.
In true IndyBest fashion, we’ve selected our favourite pieces that we’ve added straight to our baskets to help you decide what’s worth buying.
From signature wrap dresses to smock styles, as with all Ganni’s designs, these are timeless classics that are designed to last. And much like the fashion house’s cult items, we predict these will fly off the shelves, so you’ll want to act fast.
You can trust our independent round-ups. We may earn commission from some of the retailers, but we never allow this to influence selections, which are formed from real-world testing and expert advice. This revenue helps to fund journalism across The Independent.
The Anna printed crepe midi wrap dress: Was £225, now £124, Theoutnet.com
Designed with the brand’s signature wrap silhouette in mind, this crepe dress is a spring and summer wardrobe essential that will work for every occasion, from weddings to brunches. While these might not be on the cards right now, it’s always good to be prepared with an outfit that will wow, and this midi will do just that. It also comes in Ganni’s staple yellow ditsy floral print (was £225, now £124, Theoutnet.com), which we love thanks to its more autumnal colouring.
The Jenny shirred tiger-print chiffon midi dress: Was £225, now £124, The Outnet.com
Wild for animal print? This chiffon number with bold tiger stripes is for you. With a shirred bodice – which you’ll know is a classic style from the brand if you’ve seen the seersucker dress – it’s form-fitting around the waist before flowing into a more relaxed silhouette. Wear with white trainers for off-duty styling days, or your favourite pair of ankle boots for more formal occasions. A versatile dress worth adding to your collection.
The Alex floral-print chiffon wrap dress: Was £195, now £108, Theoutnet.com
If you’re after a dress that sits perfectly between mini and midi then look no further than this number that skims the knee. Chances are you’ve seen this print on other items from the brand and we love it. The abstract and playful floral print lends itself well to spring and summer days spent out in the sunshine, while the wrap design adds a sophisticated element.
The Ellie leopard-print crepe midi wrap dress: Was £215, now £118, Theoutnet.com
It’ll come as no surprise that the 13-piece capsule includes a design emblazoned with leopard print since Ganni certainly knows how to do good animal print. You’ve got all the brand’s favourite styles in one here, including the print, wrap silhouette and crepe fabric, so, if you’re looking to get the #GanniGirl with just one piece, this is the one to buy. Wear with sandals on warm, summer days, or with a black merino wool turtleneck (£24.90, Uniqlo.com) during autumn and winter.
The Phoebe ruffled floral-print crepe mini dress: Was £125, now £62, Theoutnet.com
“Florals? For spring? Groundbreaking”. While they might not do for Miranda Priestley, we’re obsessed with this ditsy, light blue print that has featured on three dresses in the collection. With a ruffled hemline and voluminous gathered sleeves, this is every bit of fun and flowy you’d expect from the Scandi brand and has got us dreaming of picnicking in the park.
The Kate tiered floral-print chiffon midi dress: Was £195, now £108, Theoutnet.com
Channelling the brand’s free-spirited ethos, this flowy midi dress is the perfect timeless piece and we love the cut out keyhole detailing at the front. While it can be worn with just about any accessory, for true #GanniGirl styling, we’d suggest opting for a pair of chunky loafers (£280, Ganni.com).
The Vikki shirred printed chiffon midi dress: Was £225, now £112, Theoutnet.com
With a mix of timeless polka dots and florals, you’ll be reaching for this number time and again. The shirred detailing at the waist and cut to a midi length make this one an easy to wear, all-rounder. We’d recommend accessorising to add a pop of colour, such as with this pink boxy body bag (£10.50, Asos), which feels very Jacquemus.
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