Beauty

Beauty trends, industry news & expert guides

Find all of our beauty product reviews here, with top picks from the likes of Lookfantastic, Bobbi Brown and Charlotte Tilbury. Whether you're after a new lipstick or the best shampoo and conditioner for your hair, our writers have you covered. You can also find the latest beauty deals, expert advice and more.

The beauty sphere is constantly changing so our guides are here to help you keep on track of everything from new products to TikTok make-up trends and more. Find answers to the questions you’ve always wondered about (why do you need to wear SPF every day?), from the professionals with years of know-how; discover which viral skincare products live up to the hype; and see how luxury haircare formulas sit on our hair before you part with your money. All on IndyBest.

While we know our stuff here at IndyBest, we’re the first to admit that there are professionals out there with a whole host more knowledge than us – and we want to pick their brains. Whether you’re after tips for hair growth and scalp care, a proper explanation of the real difference between retinol and retinal, or you’re just a massive Caroline Hirons fan – there'll be something here to elevate your beauty intel.

Tried and tested by our very own beauty editor, this is where we get granular about specifics, show off our before and after-photo prowess and keep you posted on the very best and newest beauty drops. Our editor’s a beauty-obsessive so there's nary a moisturiser, shampoo or foundation that they've not heard of, nor an overseas brand (ahem, Korean skincare) that they’ve not gone the extra lengths to review.

For the bare-face fanatics and make-up obsessives alike, skincare is at the heart of any beauty routine and IndyBest has got you covered from cleansers to retinol. We’ve taken things back to basics with moisturisers for every skin type, and we’ve delved deeper into the ingredients you can’t make sense of. So, be it niacinamide or hyaluronic acid, this is your hub for all the best tips, products and reviews.

Make-up is the foundation (pardon the pun) of creative beauty and allows us to express our individuality through pops of pink in our eyeshadow, a signature red lip or even a statement blue mascara. And, we’ve reviewed the best (and worst) of all the above plus many more. Think: sweat-free make-up for a heatwave, top tips for the best wedding day beauty and a make-up artist’s secrets to their celebrity client’s flawless finish.

From expert guides on how to apply foundation and concealer to recommendations on tinted moisturisers and cream blushers, find all the latest make-up news, reviews and advice.

Bouncy blow-dry or sleek and straight, fine or thick, blonde or grey – these are the corners of the haircare industry and, reader, we’ve done a few trips around the block. So, for the at-home haircare experts and the barnet babies alike, we’ve got something for every shopper and hair type. That’s right, our guides cater to you with straight type 1 hair strands and you with your coily type 4 curls, both with testers that represent your hair for a more all-inclusive product selection. Plus, you can expect tips from professionals, new trends from the runway and the latest launches from your favourite brands.

Looking for a solution to dandruff? Or perhaps you're after a sulphate-free shampoo, new hair oil or an upgraded pair of straighteners? We've got you covered.

For the gel nail, BIAB and plain-old polish fiends, IndyBest’s nail guides have got everything you’re looking for. The very best at-home nail lamps? Head this way. The crème de la crème in cuticle oils? Of course. Not to mention a whole host of professional and celebrity-led tips and inspiration. From Sofia Richie-Grainge to Hailey Bieber, the latest trends in mani pedis are just a click away.

One of the broader categories we’ve delved into, IndyBest’s body library spans across waxing, fake tanning, exfoliating and more. For all things hands-on testing and long term reviews, our team have been busy rating (and slating) the latest in body care, as well as the cult products with their 100+ year histories. From The Ordinary to Isle of Paradise, this is your head-to-toe hub.

As the temperature rises and the sun starts setting later, the beauty sphere does a 180. Out with the Christmas red lip, in with the sun-kissed bronze. For the shoppers after a glut of face SPF for their European getaway and those anticipating the need for a swimming pool-proof mascara, our summer beauty content will have you covered. Not to mention we’ve a myriad of fake tan guides and at-home mani pedi inspo for those of you embracing the staycation, too.

A topic that’s not touched on enough, if you ask us, our men’s skincare section is growing at quite the rate to bring you all things moisturisers, cleansers and aftershaves. From the male-targeted brands – think: Bulldog and Harrys – to unisex best-sellers like The Ordinary, we’ve got granular with the products and reviews to save you time and money. Click through for expert tips, back-to-basics guides and the very best product recommendations from our team of testers.

Whether your trusty electric shaver has given up on you after years of use or you’re a helpful partner on the hunt for something self care-related to gift a loved one, our guides are here to make the shopping process 10x easier. The products we recommend – from beard trimmers to aftershaves – have been tested by our team over month-long trials, or sometimes more. Our suggestions are informed by price, technology along with our experiences so you can trust that your new electric shaver will stick around on your bathroom windowsill for another 10 years still. Now, let’s get sorting that five o’clock shadow, shall we?

Chanel, Le Labo, Marc Jacobs and more, the world of fragrance spans far and wide, and it can be overwhelming knowing where to start. Thankfully, we’ve broken down the myriad of scents on the market across our hub of perfume articles to give even the untrained nose a bit of must, floral and spice know-how. After something new? We’re on top of the latest releases. Perhaps a luxury gourmand fragrance? There’s a perfect eau de parfum for that, too. Let’s get spritzing.

Be it for Christmas, a bridal shower or a birthday, there’s always a beauty gift for the occasion. For the Charlotte Tilbury fan, the Estee Lauder lover and the Ole Henriksen obsessive, there’ll be a skincare, make-up and haircare set to suit them (and likely some savings to be had, too). Look no further for the best deals, expert-recommended brands – ahem, Kate Somerville – and limited edition collections, all wrapped up in a shiny gift box for you and yours. You’re welcome.

Black Friday, Amazon Prime Day, Boxing Day – the sales are never ending and it can be tough knowing where to start. Luckily, we’ve been doing this sales-deals-voucher codes business for a while now and know where to look for the actual bargains on best-selling items. Think: Elemis, ghd, CeraVe and more, all with huge savings on the products you’ve been lusting after. Come rain or shine, we can sort you out, and we’ll even manage it on the brand new releases from younger brands like Made by Mitchell, Byoma and more. Let’s get saving.

• Best beauty deals to look out for

Winter is the season of Christmas and Halloween parties, and the time for all things glitz and glamour. Naturally, this means sparkly eyeshadows and red lipsticks, not to mention stocking up on lip balms and nourishing moisturisers as the cold, dry chill creeps in. Whether you need expert advice on the best way to combat winter flaking or you’re after this year’s eyeliner trends for the office end-of-year party – we’ve got the article for you. Plus Black Friday and Boxing Day deals, too.