9 best denim brands for men, from jeans to jackets

One of a growing number of direct-to-consumer menswear labels with a focus on sustainability, Asket cuts through the noise with its tightly curated selection of premium wardrobe basics. No frills, no fuss, just good-quality tackle at reasonable prices, and unsurprisingly, jeans are at the top of the menu.

Asket’s raw-denim jeans offer a way to enter the notoriously expensive world of raw denim (jeans that have not been wet or processed) just a shade over £100, and even by dedicated denim-head standards, they’re not half bad. The fabric itself is a weighty 13oz Japanese denim in all its unwashed indigo glory. Construction-wise, they’re put together in Italy and the attention to detail is unbeatable for the money.

There’s no name bigger or more trusted than Levi’s when it comes to denim. The San Francisco-based brand is responsible for the invention of jeans and still makes some of the best ones on the market today.

The 501 is probably the American label’s most popular style, boasting the same classic cut for the last 150 years. It has a straight leg, a mid rise, and we think it works particularly well in a casual, stonewashed indigo. If you want the real thing, there is no other option.

Parisian label A.P.C. has carved out a niche for itself as the go-to spot for premium wardrobe staples with a contemporary twist. It’s always a good bet if you’re looking for simple, stylish pieces that are built to last – especially as denim has long been one of the French brand’s specialities.

A.P.C.’s crisp selvedge jeans are often touted as a gateway into the world of raw denim and the new standard is the brand’s most versatile and timeless cut. It features a regular, straight-leg fit and we’re particularly keen on the raw indigo version, which will fade beautifully and mould itself to your form over time.

Swedish denim brand Nudie is on a mission to make wearing and repairing the norm. The label’s founder is a firm believer that denim products take on character with every wear and that fixing worn-out garments is far superior to buying new ones. That’s why all of Nudie’s stores offer in-house repairs and alterations, and it’s one of the reasons we love the label so much.

When it comes to jeans, the brand offers a wide selection of fits, but we’re particularly fond of its denim jackets. This one is spun from organic cotton and features a nice relaxed cut for easy layering. It’s a classic, timeless piece and something you’ll find yourself reaching for season after season.

Denim-mania hit Japan in the Fifties, but the machinery at Edwin’s Tokyo factory had already rumbled into action years before. Today, Edwin is one of the leading names in denim, responsible for inventing industry-shaping production techniques such as stone washing, and creating some of the best premium jeans on the market.

These off-white jeans are made using 13oz, undyed, rainbow-selvedge denim, and feature a classic cut with a slight taper from the knee to the leg opening. Blue jeans are all well and good, but lighter shades are often neglected, which is why these make such a valuable addition to your wardrobe.

Everlane is another direct-to-consumer brand with a commitment to sustainability and pricing transparency. The American label makes simple wardrobe staples at wallet-friendly prices and even offers comparisons on the website to show you what a product made to the same standards might cost elsewhere. Spoiler alert: it’s always significantly more.

These relaxed-fit jeans are one of Everlane’s “uniform” pieces, meaning they’re the sort of thing you can call on every day and wear across a wide range of outfits. They’re made with a degree of elasticity built in for added comfort and they’re even backed by a 365-day guarantee.

Japanese high-street retailer Uniqlo is a one-stop shop for all of your wardrobe basics and denim is one thing it does particularly well. Take these outrageously cheap selvedge jeans, for example.

Selvedge is the name given to a breed of denim where the rough edges of the fabric are neatly finished with a subtle white and red line. It’s usually expensive, but Uniqlo is the one place where it’s possible to get a slice of the action at a reasonable price. Trust us, we’ve sampled a lot of jeans and this is as good as it gets for less than £50.

Carhartt is a brand known for its long history in workwear, and what is denim if not the ultimate workwear fabric? No surprise, then, that this American label makes some seriously nice denim goods, and the options available through the Carhartt WIP line have the added benefit of coming with a bit of street cred to boot.

This denim shirt is super simple, with a button-down collar and a single pocket on the chest. It’s made from stretch denim for increased comfort and has a regular fit which means it won’t go out of style easily. It’s a great layering piece from a name that’s synonymous with quality.

Fashiony types don’t tend to shop on the high street, but when they do you’ll most likely find them pawing through the rails at Cos. The Scandi brand’s fashion-forward designs and minimalist aesthetic have made it the go-to for style-conscious shoppers and jeans are one of the many things it does brilliantly.

With a regular fit and washed-indigo colour, this pair isn’t going out of style anytime soon. We love the timeless cut and the taper to the leg is just right. They’re great value too – at £59, they’re relatively accessible and the quality on offer is worth every penny.