Scooter Braun – live: Confusion as more artists reportedly join Ariana Grande in leaving music mogul
Music manager posted a tongue-in-cheek response to reports that some of his clients are splitting from SB Projects
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Your support makes all the difference.Scooter Braun, one of the world’s biggest music managers, appeared unbothered at reports this week that two of his star clients have parted ways with him.
This week, it was claimed that pop star Demi Lovato and singer, actor and West End star Idina Menzel had exited Braun’s SB projects. Sources close to both artists confirmed this to The Independent.
The Independent has contacted Braun’s representatives for comment.
Rumours have been circulating that pop singer Ariana Grande and Justin Bieber, both of whom have been with Braun since they launched their debut albums, are also set to split from the 42-year-old’s management services.
However, Bieber and Braun’s representatives denied the pair were severing professional ties.
On Twitter/X on Tuesday (22 August), Braun broke his silence by poking fun at the speculation, writing: “Breaking news… I’m no longer managing myself.”
Pharrell Williams responded to ‘unfortunate’ feud between Taylor Swift and Scooter Braun
Amid the former drama between Taylor Swift and Scooter Braun, Pharrell Williams had commented on their “unfortunate” feud.
“It’s really unfortunate, you know. There was room for him to make his acquisition because that’s just the way the business is, and I felt for her and not being able to be in control of it,” the “Happy“ singer/producer said in a 2020 interview with Variety.
“There’s a system in place that’s just all wrong. He’s a businessman and he also represents artists, so from his point of view he’s just making an acquisition of something that he felt would be a good investment. But the artist should have the opportunity [to retain ownership], and I don’t know whether she did or she didn’t.
Read more:
‘There’s a system in place that’s just all wrong,’ the ‘Happy’ singer/producer said
Scooter Braun previously claimed Taylor Swift feud was ‘confusing' and ‘not based on anything factual’
A few years after Taylor Swift blew the lid off Scooter Braun’s purchase of her longtime label, Big Machine Records, in 2019, the music manager claimed he found the feud “confusing” and “not based on anything factual”.
In a 2021 interview with Variety, Braun commented on the public fallout with Swift, who is currently re-recording the masters to her first albums with Universal Music Group.
“I regret and it makes me sad that Taylor had that reaction to the deal,” Braun said. “All of what happened has been very confusing and not based on anything factual. I don’t know what story she was told. I asked for her to sit down with me several times, but she refused. I offered to sell her the catalog back and went under NDA, but her team refused. It all seems very unfortunate. Open communication is important and can lead to understanding. She and I only met briefly three or four times in the past, and all our interactions were really friendly and kind. I find her to be an incredibly talented artist and wish her nothing but the best.”
In November 2020, Swift said, “[Braun] would never even quote my team a price” and that she was asked to sign a non-disclosure agreement that would “silence [her] forever.” Braun’s team disputes the claim.
Read more:
‘I regret and it makes me sad that Taylor had that reaction to the deal’
What is Scooter Braun’s net worth?
The now 42-year-old Braun, who successfully forged a reputation for himself as a well-connected party promoter, has gained widespread notoriety for not only launching Justin Bieber to stardom but also for managing other A-listers like Demi Lovato and Ariana Grande.
In building his self-made empire over the years, Braun has made himself a cushy net worth of $500m (£392.6m), according to celebritynetworth.com.
How many children does Scooter Braun have?
Scooter Braun and his ex-wife Yael Cohen, whom he was married to from 2014 to 2022, share three children.
They welcomed their eldest son, Jagger Joseph, in 2015, followed a year later by another son, Levi Magnus, in 2016; they had their third child, daughter Hart Violet, in 2018.
Scooter Braun formerly apologised to Taylor Swift in an open letter
In November 2019, Scooter Braun wrote an open apology letter to Taylor Swift, pleading with her to resolve their conflict, after his family received “numerous death threats” in the wake of their fall-out.
At the time, Swift publicly accused her former manager of “incessant bullying” and claimed he was stopping her from performing her old hits after his company bought her back catalogue in June.
Braun had remained silent on the issue until months later, claiming threats to his children had forced him to speak out.
Read more:
Singer’s former manager has pleaded with Swift for a resolution to their feud
Braun continues posting care-free ‘grateful’ Instagram posts amid rumours
Despite recent confirmation that Braun has split from several of his famous A-list clients, including Demi Lovato and Idina Menzel, the music manager mogul has been going about his business as usual.
In several Instagram posts shared over the course of the last few days, Braun has uploaded photos and videos of him enjoying sunsets and nature.
“Another one in the books :) Grateful,” he captioned his latest post on Tuesday (22 August), alongside a photo of him floating in the middle of a body of water on a jet ski.
Who is Scooter Braun?
In 2006, two years before he signed Justin Bieber and 12 years before Georgia implemented hands-free phone laws for motorists, Scooter Braun was juggling multiple cellular devices from behind the wheel of a purple Mercedes in Atlanta. The 23-year-old was fielding calls from venues and celebrity publicists, having forged a reputation for himself as a well-connected party promoter – an image he was trying to shed in front of the local reporter who was in the car profiling him. Then Braun was pulled over and ticketed for not wearing his seatbelt.
Read more:
Scooter Braun cut his teeth as a party promoter in Atlanta before signing rising star Justin Bieber and setting off a meteoric rise. Now as megastars like Ariana Grande appear to flee his roster, Sheila Flynn looks back at the media mogul’s journey from night clubs to boardrooms
Justin Bieber was signed by Scooter Braun at 13 years old when the music manager discovered him on YouTube.
According to a 2010 New York Times article, Braun tracked down Bieber after reaching out to his school and calling board members so he could speak with his mother.
From Taylor Swift feud to Justin Bieber claims: Who is Scooter Braun and why are stars clients leaving him?
Scooter Braun cut his teeth as a party promoter in Atlanta before signing rising star Justin Bieber and setting off a meteoric rise. Now as megastars like Ariana Grande appear to flee his roster, The Independent’s Sheila Flynn looks back at the media mogul’s journey from night clubs to boardrooms.
Inside Scooter Braun’s life – from Taylor Swift feud to star clients leaving
Scooter Braun cut his teeth as a party promoter in Atlanta before signing rising star Justin Bieber and setting off a meteoric rise. Now as megastars like Ariana Grande appear to flee his roster, Sheila Flynn looks back at the media mogul’s journey from night clubs to boardrooms
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