Scooter Braun – live: Confusion as more artists reportedly join Ariana Grande in leaving music mogul
Music manager posted a tongue-in-cheek response to reports that some of his clients are splitting from SB Projects
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Your support makes all the difference.Scooter Braun, one of the world’s biggest music managers, appeared unbothered at reports this week that two of his star clients have parted ways with him.
This week, it was claimed that pop star Demi Lovato and singer, actor and West End star Idina Menzel had exited Braun’s SB projects. Sources close to both artists confirmed this to The Independent.
The Independent has contacted Braun’s representatives for comment.
Rumours have been circulating that pop singer Ariana Grande and Justin Bieber, both of whom have been with Braun since they launched their debut albums, are also set to split from the 42-year-old’s management services.
However, Bieber and Braun’s representatives denied the pair were severing professional ties.
On Twitter/X on Tuesday (22 August), Braun broke his silence by poking fun at the speculation, writing: “Breaking news… I’m no longer managing myself.”
Braun continues posting care-free ‘grateful’ Instagram posts amid rumours
Despite recent confirmation that Braun has split from several of his famous A-list clients, including Demi Lovato and Idina Menzel, the music manager mogul has been going about his business as usual.
In several Instagram posts shared over the course of the last few days, Braun has uploaded photos and videos of him enjoying sunsets and nature.
“Another one in the books :) Grateful,” he captioned his latest post on Tuesday (22 August), alongside a photo of him floating in the middle of a body of water on a jet ski.
What’s going on with Scooter Braun’s artist roster? Here’s what we know and what’s still speculation
What’s going on with Scooter Braun’s artist roster? Here’s what we know and what’s still speculation
Scooter Braun is one of the most recognizable names in the music business for his singular work as an executive and entrepreneur
Video of Taylor Swift ‘ending’ Scooter Braun resurfaces amid talent exodus
What has Scooter Braun said about reported talent exodus?
Just yesterday (Tuesday, 22 August), Scooter Braun reacted to Idina Menzel and Demi Lovato’s consecutive departures.
In a tongue-in-cheek tweet, the media manager posted: “Breaking news… I’m no longer managing myself.”
Read more:
Music mogul has reacted to multiple reports of stars leaving his music management firm this week
Who does Scooter Braun manage?
Aside from all of the rumoured artists, including Justin Bieber, Ariana Grande, Idina Menzel and Demi Lovato, who have reportedly severed ties with Scooter Braun, he has maintained a long list of A-list clients over the years.
Carly Rae Jepsen, the Black Eyed Peas, Ashley Graham, Usher, Hilary Duff, David Guetta, Dan + Shay, Psy, Tori Kelly, Lil Dicky, The Wanted, Swedish House Mafia’s Steve Angello, Quavo and The Kid Laroi are just among some of Braun’s best-known talent.
Scooter Braun is said to be ‘getting out of management’, source claims
While the rumour mill has begun churning with all sorts of reports citing unnamed sources offering explanations as to what’s happening with Scooter Braun’s music managing empire, one source has claimed Braun is simply “getting out of management”.
“He has been for years. That’s the real story,” a source told Variety in a new report.
Meanwhile, another conflicting source told the outlet: “He’s imploding.
“It’s a different world since the pandemic. You just can’t be an asshole like that anymore.”
Idina Menzel is the latest to split from Scooter Braun, following Demi Lovato
In the last few days, Scooter Braun has faced what appears to be an extreme exodus of clients reportedly cutting ties with him professionally, with Idina Menzel being the latest to part ways with him.
Braun is responsible for launching the careers of some of the biggest names in pop, including Justin Bieber and Ariana Grande.
Read more:
‘Frozen’ star joins Demi Lovato and Ariana Grande in leaving Braun’s management
In April 2021, BTS’s record label HYBE merged with Ithaca Holdings, Scooter Braun’s company that managed former clients, including Ariana Grande.
As reported by Variety, HYBE (formerly known as Big Hit Entertainment) bought a 100 per cent stake in Ithaca Holdings through its subsidiary HYBE America.
The sale included SB Projects and its clients such as Bieber, Grande and Demi Lovato, as well as Taylor Swift’s former record label Big Machine Label Group (BMLG).
Read more:
Deal will bring together K-pop acts with artists such as Justin Bieber and Ariana Grande
Some sources have told Variety that Justin Bieber and Ariana Grande aren’t leaving Scooter Braun’s company, but rather the manager is continuing to step back from day-to-day management to focus on his role as CEO of HYBE America.
“All of Scooter Braun’s clients are under contract and negotiations have been going on for several months as Scooter steps into his larger role as HYBE America CEO,” the source said. “People are spreading rumors based on what they know, but they are off. Scooter’s team at SB Projects are still handling both Justin and Ariana as they work through what this new structure looks like.”
However, other sources insist that Bieber, who recently “cleaned house” and brought in a new attorney, agency, and business manager, is set on leaving SB Projects.
All the stars who have reportedly parted ways with Scooter Braun
Music mega-manager Scooter Braun is facing an exodus of clients this week as multiple stars reportedly rescind his services.
Below are all the clients to have reportedly left Braun’s management.
Ariana Grande and Demi Lovato are among the stars reported to have cut ties professionally with Braun
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