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As it happenedended

iPhone X live updates: Apple reveals its most ambitious device ever – latest

Andrew Griffin
Tuesday 12 September 2017 06:47 EDT
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Meet the iPhone X

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Apple just held its biggest event of the year. And it launched its biggest product of the year, the iPhone 8 – before going ahead and announcing an even bigger one, the iPhone X.

There was actually three phones: the cheaper iPhone 8, and the premium and more expensive X.

And that wasn't all – there was also an updated Apple Watch, an even better looking Apple TV, and software updates for most of Apple's products.

Follow along here for all the latest updates from Apple's big event, as well as before and after.

Please allow a moment for the liveblog to appear.

And here's your carriers 

Andrew Griffin12 September 2017 18:39

It'll be out on 22 September.

Andrew Griffin12 September 2017 18:39

Apple apparently very impressed that you can now get Apple Music properly on your wrist. (To me that seems sort of obvious, given it now has a data connection...) They're showing an ad demonstrating as much, showing a man irresponsibly skateboarding in a packed station.

Andrew Griffin12 September 2017 18:40

Now we're onto Apple TV.

Andrew Griffin12 September 2017 18:41

Tim Cook is talking about big TV screens and inflection points. (Spoiler: he's moving towards a HDR and 4K Apple TV.)

Andrew Griffin12 September 2017 18:42

Eddy Cue's on stage, talking about how the Apple TV 4K is "incredible". We're hearing about how detailed 4K is. And how important HDR is.

Andrew Griffin12 September 2017 18:43

"While 4K is about the number of pixels, HDR is about better pixels."

Andrew Griffin12 September 2017 18:43

Andrew Griffin12 September 2017 18:44

This is of course a little difficult to see from home... Eddy Cue is talking about how rich 4K is – except almost everyone will be watching at home on a non-4K screen...

Andrew Griffin12 September 2017 18:45

Apple is making 4K available for the same price as HD on iTunes. AND, if you've bought one of those films already in HD, you'll get them in 4K HDR for free. (That's a nice deal.)

Andrew Griffin12 September 2017 18:47

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