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As it happenedended

Apple Watch: New model finally brings screen that will never turn off and other features

Andrew Griffin
Tuesday 10 September 2019 14:40 EDT
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Apple has revealed a new Watch, which includes a display that will never turn off.

Until now, users had to dramatically whip their hand up, or tap the display, to make the screen turn on. That meant that the Watch did not show the time, most of the time.

Now it will be always-on, letting people see the time whenever they want.

The Watch will still have a battery that will last all day, Apple said. Using new screen technology, it will be able to last just as long as the existing model.

As well as the new display, it will have a compass and new features that will allow it to call the emergency services wherever it is, Apple said.

The GPS model of the Watch will cost $399, Apple said, and the cellular version will cost $499. Orders open today and will be available in shops from 20 September.

Apple will also keep the older Watch around, selling it for $199.

Apple also introduced new looks for the Watch, including a titanium model.

Follow our live coverage below:

Please allow a moment for the live blog to load.

Now we're getting the worldwide premiere for the trailer for See.

It's a dystopic vision of the future where humanity has lost the power of sight. 

But, "after so many years, the power of sight has returned".

Not really my cup of tea, but nor was Game of Thrones, and that seemed to do alright.

anthony.cuthbertson10 September 2019 18:18

The first shows will be available from 1 November in over 100 countries.

Like Apple Arcade, it will cost $4.99 per month "for the whole family".

If you buy a new iPhone or iPad, you get one year for free.

"This is crazy," Tim Cook says.

anthony.cuthbertson10 September 2019 18:20

We're onto the iPad now.

anthony.cuthbertson10 September 2019 18:20

(There'd been a lot of questions about how much Apple TV+ would cost. Since it was first rumoured, Disney has got out with its own Disney+, which costs only $7, and includes a lot more than what Apple is offering. That's presumably why they've gone relatively cheap, and is offering it for free.)

Andrew Griffin10 September 2019 18:21

Andrew Griffin10 September 2019 18:22

Apple's Greg Jozwiak comes on stage to tell us about a new iPad.

"We're replacing the sixth generation iPad with this... the new seventh generation iPad," he says.

anthony.cuthbertson10 September 2019 18:23

Andrew Griffin10 September 2019 18:23

He's showboating about pixels. Standard.

anthony.cuthbertson10 September 2019 18:24

The YouTube livestream is up to 1.5 million viewers currently watching, by the way. That's nearly half as many people as those who watched the 2019 season finale of Love Island.

anthony.cuthbertson10 September 2019 18:26

Here's all those new iPad features:

Andrew Griffin10 September 2019 18:27

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