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As it happenedended

Apple Watch: New model finally brings screen that will never turn off and other features

Andrew Griffin
Tuesday 10 September 2019 14:40 EDT
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Apple has revealed a new Watch, which includes a display that will never turn off.

Until now, users had to dramatically whip their hand up, or tap the display, to make the screen turn on. That meant that the Watch did not show the time, most of the time.

Now it will be always-on, letting people see the time whenever they want.

The Watch will still have a battery that will last all day, Apple said. Using new screen technology, it will be able to last just as long as the existing model.

As well as the new display, it will have a compass and new features that will allow it to call the emergency services wherever it is, Apple said.

The GPS model of the Watch will cost $399, Apple said, and the cellular version will cost $499. Orders open today and will be available in shops from 20 September.

Apple will also keep the older Watch around, selling it for $199.

Apple also introduced new looks for the Watch, including a titanium model.

Follow our live coverage below:

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The iPhone has come a long way since Jobs' 2007 keynote. One thing the late Apple co-founder probably didn't foresee was the current size of the current iPhone crop. He famously said about rivals opting for larger-screen devices: "No one's going to buy that."

iPhones have only grown in size since the original 3.5-inch version, with larger models now measuring almost twice that.

Looking forward, people are speculating about what iPhones might look like in 10 years. The expected addition of an extra camera lens on the iPhone 11 has led to some strange imaginings.

anthony.cuthbertson10 September 2019 14:10

Other memes doing the rounds on social media ahead of the iPhone 11 launch are poking fun at the escalating prices of iPhones in recent years. 

There's a fair few jokes about how people are planning to pay, with some suggesting they'd need to sell an organ before they could afford it.

Others have noted that you could but two second-hand Toyotas for the anticipated price of the premium version of the iPhone 11.

anthony.cuthbertson10 September 2019 14:26

If you're wondering about the prices for the iPhone 11 range, the latest leak from SlashLeaks has you covered:

iPhone 11 - $749

iPhone 11 Pro - $999

iPhone 11 Pro Max - $1,099

This is the same pricing as last year for Apple's new iPhones.

Apple is also expected to slash the prices of last year's iPhone X and iPhone XS.

anthony.cuthbertson10 September 2019 14:43

It's 7am in California, which means T-minus three hours until the Apple Event gets underway.

anthony.cuthbertson10 September 2019 14:59

For the first time ever, Apple has made it possible to watch an iPhone unveiling on YouTube. 

You'll be able to watch it here: https://www.youtube.com/watch?v=996wliAI_y4

It wasn't so long ago that viewers needed some form of Apple hardware or software just to watch the event.

anthony.cuthbertson10 September 2019 15:31

Old iPhone models will lose up to 30 per cent of their value in the 24 hours following today's iPhone 11 event, according to some new research that's just floated in to my inbox. 

The fourth annual Phone Depreciation Report from Music Magpie also gives an idea of how quickly the price of smartphones depreciate after their launch.

anthony.cuthbertson10 September 2019 15:43

That chart below does not look good for Huawei. 

It might have something to do with the US trade ban, which has hit smartphone sales of the Chinese tech giant hard.

Speaking of Huawei, I wonder if CEO Ren Zhengfei will be buying his family a new iPhone 11?

anthony.cuthbertson10 September 2019 15:54

In this hugely popular post, one Twitter user says that the pictures showing the variety of cameras on the new iPhone is triggering their trypophobia – a fear of irregular patterns of tiny holes.

It's not the first time that has happened this year. Apple's new Mac Pro, which can be seen below, also caused discomfort in some people who saw it.

Andrew Griffin10 September 2019 16:17

People have also noted the similarity of the camera lens alignment to various objects.

Is it a bowling ball?

Or perhaps a coconut?

anthony.cuthbertson10 September 2019 16:41

Just one hour to go until show time.

anthony.cuthbertson10 September 2019 17:00

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