Apple event - as it happened: iPhone 14 Pro, new AirPods and Watch Ultra unveiled
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Your support makes all the difference.Apple has held its biggest event of the year, announcing the latest version of its most popular product.
The company hosted a live streamed event to show off the new iPhone 14 range, revised Apple Watches and even a new update to its AirPods.
There were four new iPhone 14s: a small and large version of the Pro and non-Pro. Apple aslo introduced a new “rugged” or “Ultra” Apple Watch.
It began at 10am local pacific time (6pm BST) on Wednesday, 7 September, when Apple boss Tim Cook introduced proceedings with a pre-recorded segment from the Apple Park campus.
It was the first time media has been invited to the event since the pandemic. Recent editions involved Apple showing off its new products in spectacular, special effects-heavy livestreamed productions.
You can follow all the news and updates from the event as they happened right here.
Apple event - live: iPhone lineup updated
Here’s the full and updated lineup of iPhones:
Apple event - live: Tim Cook says farewell
Back to the Apple boss to wrap things up and say goodbye.
There’s one final hidden message after the brief credits roll, showing a woman standing by a train, before disappearing in a bizarre glitch.
What was that exactly? We’ll hopefully have more on that soon...
Apple event - live: Keynote ends in mystery
Here’s more on that mysterious ending:
Apple event - live: Analysts react to iPhone 14
We’ve heard from Ben Wood, chief analyst at CCS Insight, to hear his thoughts on today’s Apple event.
Here’s what he had to say:
Rather than the strapline of ‘Far Out’ for this event, Apple could have said ‘We’ve Got Your Back’. Introducing features such as crash detection, emergency satellite messaging, enhanced health capabilities and more, it builds on its already established reputation for security and privacy.
Apple event - live: iOS 16 release date announced
The new mobile operating system for the iPhone is coming next week, Apple has said.
iOS 16 will arrive on 12 September, four days before the new iPhone lineup becomes available.
It brings a host of new features to the iPhone, primarily focused on personalisation. Many of those changes are focused on the lock screen, in a change that seemingly anticipated the iPhone 14 Pro’s always-on display.
You can read all about the new iPhone update here.
Apple event - live: Analysts warn of UK price hikes
Apple managed to maintain year-on-year pricing parity for all four of its new iPhone 14 devices, though it only announced the cost of the phones in the US.
The strength of the US dollar - the pound is currently at its lowest level against the dollar since 1985 - means price hikes look likely for markets outside the US.
“Although iPhone pricing in the US has remained flat, we caution that in markets such as the UK, Apple will be obliged to increase pricing in local currency given the strength of the US dollar,” said Ben Wood, chief analyst at CCS Insight. “If it matched pricing from last year it would quickly find huge volumes being transhipped for profit.”
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