Apple’s ‘Scary Fast’ event - live: New Macs and spooky surprises expected at shock live launch
Hallowe’en event rumoured to bring fast new professional computers
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Your support makes all the difference.Apple is set to hold its latest event – and is promising that it will be “scary”.
The event will begin the day before Hallowe’en and is rumoured to be bringing a host of new Macs. The company teased it with an invitation reading “Scary Fast” and apparent references to the Mac operating system.
It is Apple’s third major event of the year, after the iPhone launch in September and its Worldwide Developers Conference (WWDC) in June. At WWDC, Apple revealed its new augmented reality headset, which might also feature in the upcoming launch.
Otherwise, Apple is rumoured to be updating its iMac with a new chip, and putting new processors in its high end, 14- and 16-inch MacBook Pro.
It will begin at 5pm local pacific time, which is 8pm eastern or midnight in the UK. It will be livestreamed on YouTube as well as Apple’s website.
MacBook Pro gets M3, M3 Pro and M3 Max
The MacBook Pro is mostly the same. The big announcement seems to be that it is getting those new chips, details on which you can see below.
The other big change is that the new MacBook Pro with M3 Max also has the option of going up to 128GB of memory.
‘Introducing... the new MacBook Pro'
Here’s the new computer.
Onto the MacBook Pro
Now onto the MacBook Pro, which will be home to those chips.
M3 family formally introduced
Here’s the details on what Apple is calling the “most advanced chips ever built for a personal computer”.
(And that’s all for the chips.)
First mention of 'AI’
Apple has always been hesitant about talking about AI: despite the hype, it has talked little about it, and usually prefers to use the phrase “machine learning” when it does.
But chip boss Johny Srouji just said that the extra power of the new chip will make it possible to do more AI work – and that the power of the chip means it can be done on the device, preserving privacy.
Charts show power of M3
Apple is showing a host of charts intended to show the power of the M3. Interestingly, most of the comparisons are with the M1, not the M2.
M3, M3 Pro and M3 Max
Apple will be introducing the whole family of M3 chips, says processor boss Johny Srouji. That’s a first.
In the past, Apple has introduced the base model of the chip (the M1, the M2) and then introduced the higher-powered version of that generation (Pro, Max).
This time it is launching those three all at once.
‘A new family of breakthrough chips, and bringing them to [...] the MacBook Pro'
We’ll be getting M3-powered MacBook Pro updates today, by the sounds of it.
(It’s not clear whether that’s all we’re getting...)
'Good evening, and welcome to Apple Park’
“Tonight we’re doing something special, to celebrate the product we all love: the Mac.”
Tim Cook kicks off the evening with a confirmation that tonight’s event will be focused on Apple’s computers.
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