Reese’s has launched a limited-edition cup made entirely from peanut butter
Peanut butter lovers rejoice, you can now ditch the chocolate for a candy shell
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Reese’s is set to drop a double dose of peanut butter, minus the chocolate, with its new Reese's Peanut Butter Lovers cup.
For the first time in its 90-year history, the Reese's brand is stripping back its beloved cups to their most extreme form, with an even more peanut buttery flavour. The new cup swaps out the chocolate exterior for a peanut butter candy-flavored shell.
News of the limited-edition flavour came on Monday, otherwise known as Peanut Butter Lovers Day, a US national appreciation day for fanatics of the jarred protein-rich mixture.
"While launching a Reese's Cup with absolutely no chocolate might come as a shock, we're giving the truest peanut butter fans something to go wild about," said Reese's spokesperson Margo McIlvaine.
"The frenzy that comes with changing an icon like the Reese's Cup is real – but you can still enjoy the classic plus get more peanut butter flavour with a new option that's every peanut butter lover's dream!"
A version of the Reese's Peanut Butter Lovers cup was trialled in 2019 and 2020, and got a great response. Prompting the improved Reese's Peanut Butter Lovers cup to be rolled out in early April. It is so far unclear as to whether UK retailers will sell the snack, but keep an eye out for those selling the new snack online (retail price will start at under £1 for a 40g packet).
It's rumoured that Hershey's, Reese’s parent company, is also planning to announce vegan chocolate alternatives soon.
Another recently released peanut butter edition includes Marmite’s curious Smooth Peanut Butter spread, in addition to its crunchy version. The new pot seamlessly mixes the yeast paste with peanut butter.
Peanut butter is an increasingly popular snack in the UK. Sales for peanut butter in British supermarkets overtook jam in 2020, totalling £98.9 million, compared to jam sales at £96.9m, from April 2019 to 2020, according to IRI data.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments