Kendall Jenner makes Estee Lauder debut with the launch of ‘Little Black Primer’
The Kardashian sister and up-and-coming model appears in a black and white video featuring the beauty giant's new mascara
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.You might already know that Kendall Jenner has been signed as the new face of Estee Lauder, but you hadn’t seen her first work for the beauty giant yet, until now.
The 19-year-old reality TV star has made her debut for the American beauty brand with the launch of Little Black Primer.
In her first job at Estee Lauder, Kendall appears in a black and white video featuring the new mascara, which according to the brand “triples its duties by moonlighting as a subtle lash tint and a water-resistant topcoat."
Back in November, the up-and-coming model broke the news of her new contract to her 18 million followers on Instagram and has now teased fans with a clip from her first video campaign.
Speaking about her new job, she said: "It honestly feels like a dream to represent such an iconic beauty brand - it is an incredible honour and quite humbling."
Jane Hertzmark Hudis, Global Brand President, Estee Lauder said: "Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way.
"She is the ultimate Instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world."
With her new role at Estee Lauder, Jenner is expected to appear in more digital, TV and print advertising campaigns.
The Little Black Primer will be available nationwide from March 2015, and will be previewing exclusively at Boots nationwide from 21 January.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments