Kendall Jenner is the new face of Estee Lauder
The beauty brand revealed it has signed the reality TV star turned model.
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Estee Lauder announced at the weekend that it has signed Kendall Jenner as the new face of the brand.
The up-and-coming model rose to fame as part of the reality TV series Keeping Up With The Kardashian's but has increasingly broken away from her famous family in pursuit of a career as a model.
The past year has seen runway appearances for the likes of Marc Jacobs, Dolce & Gabbana, Chanel and Balmain. Jenner has starred in advertising campaigns for Givenchy and appeared in major editorial shoots for Love, Vogue Paris and Interview magazine.
With the announcement comes a 13-page fashion feature in the December issue of American Vogue shot by Patrick Demarchelier.
Jenner who broke the news online to her 15.8 million Instagram followers, shared images from the shoot.
With her new role at Estee Lauder, Jenner will appear in digital, TV and print advertising campaigns.
Speaking about the news Jenner said:
"It honestly feels like a dream to represent such an iconic beauty brand - it is an incredible honor and quite humbling."
"I found out when I was backstage at Paris fashion week, and all this time I've had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder."
Jane Hertzmark Hudis, Global Brand President, Estée Lauder also commented on the announcement:
"Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way."
"She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world."
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments