Inside the Chanel No5 film launch celebration dinner with star guest Gisele Bundchen
The French house hosted a swanky dinner in New York last night to celebrate the launch of the iconic fragrance's film featuring supermodel Gisele Bundchen
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Your support makes all the difference.Chanel's fragrance films have always been quite spectacular; a feature length advert with some of the world's most famous faces thrown in for good measure.
The latest No.5 film is set to be revealed tomorrow. The film stars supermodel Gisele Bundchen and has been directed by Moulin Rouge director Baz Luhrmann.
To celebrate the film, no ordinary launch event would do. Instead Chanel hosted a swanky dinner attended by the likes of Karl Lagerfeld, Anna Wintour and wall-to-wall models all decked out in Chanel, of course.
The French brand which was first launched over a century ago, used the event to launch an Instagram account, which within one day of creating has racked up an impressive 1.8 million followers.
The brand has used the new social media space to post a preview of the advert along with behind the scenes images of guests including Lily Allen, Gisele Bundchen and Karlie Kloss.
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This isn't the first sneak peek of the film, as last week Gisele posted a behind-the-scenes shot of herself on a beach set holding a Chanel surfboard.
Previous Chanel No.5 advertisements have starred Marilyn Monroe, Catherine Deneuve and Nicole Kidman.
The films have been directed by renowned industry directors including Martin Scorsese, Ridley Scott and Kathyrn Bigelow.
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