10 major fashion brands you didn’t know you could shop at John Lewis, from Mango to Baukjen
Upgrade your wardrobe with everything from activewear to fancy dresses
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Your support makes all the difference.From mattresses to televisions, nursery essentials and vacuum cleaners, John Lewis & Partners has long been our go-to destination for all things homeware.
But in recent months the famous department store has also become a one-stop shop for some of the best fashion brands in the industry.
In February, John Lewis announced that it would be adding 50 new fashion and beauty brands to its offering, including start-up independents and high street favourites, to help cater for what it referred to as a “shift in dress codes” as shoppers began opting for more comfortable, casual attire over more formal styles, during the coronavirus pandemic.
To accommodate this shift towards “casualisation”, the department store has modernised its fashion offering with a host of new brands that specialise in specific areas of womenswear.
The first new brands to launch online included high street stalwart Mango, followed by a string of emerging, independent and predominantly online labels like Ro&Zo, Kemi Telford and Nubian Skin.
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As fitness equipment at John Lewis saw year-on-year sales increase by 104 per cent in 2020, the retailer also predicted a rise in all-day athleisure and introduced Girlfriend Collective, Ninety Percent and New Balance to its line-up, which already includes Sweaty Betty and Athleta.
Similarly, John Lewis recognised that sustainability and conscious shopping would continue to be at the forefront for many of its customers’ minds and snapped up brands such as Baujken, Thought, and L&T Heirlooms, which offer high-quality fashion that gives back to the community.
If your wardrobe is in need of an upgrade now that socialising is back on the cards, look no further than John Lewis & Partners, where you will find a range of brands that have something to offer every fashion fan. Here, we take a look at some of the best labels to shop at the department store online right now.
You can trust our independent product round-ups. We may earn commission from some of the retailers, but we never allow this to influence choices. This revenue helps us to fund journalism across The Independent.
Founded by former executives of Warehouse, Albaray offers everything from dresses in colourful prints to jumpsuits, blouses, loungewear and wardrobe basics priced between £22 and £120, all with sustainability in mind.
A quarter of the brand’s collection is made from Ecovero viscose (derived from sustainable wood and pulp), while another quarter is crafted from 100 per cent organic cotton and the rest is made from either Tencel lyocell (a more environmentally friendly type of rayon), linen blends, deadstock fabrics or organic cotton blends. Our top pick is this crisp cotton poplin dress (£89, Johnlewis.com) that features a hand-painted sunflower print.
Experts in leather jackets and grunge-inspired style, AllSaints captures the essence of London’s “cool girl” look with mini skirts, hiking boots and leather shoulder bags that promise to be staples in your wardrobe for years to come.
Among its latest offerings, we can’t get enough of this biker jacket (£319, Johnlewis.com) that’s designed in a spring-worthy shade of blue. Wear yours with everything from jeans and a ruffled blouse to ditsy dresses.
Shop AllSaints at Johnlewis.com
The department store’s first-ever in-house lifestyle brand for women, And/Or offers a range of pieces to fill your wardrobe including denim jeans, T-shirts, lingerie and footwear. Prices range from £10 to £200, with some of its latest offerings including a breezy 1970s-inspired floral dress (£89, Johnlewis.com) that would be perfect for wearing to picnics at the park.
A lifestyle brand for both men and women, Banana Republic has every corner of your everyday wardrobe covered, from basics like T-shirts to workwear, activewear and floaty dresses.
One of our top picks is this zebra print shirt (£55, Johnlewis.com), which would look just as great paired with a slip skirt when you return to the office as it would worn undone over a tank top on the weekend.
Shop Banana Republic at Johnlewis.com
Delivering environmentally, ethically and socially conscious style picks, London-based brand Baukjen is determined to drive lasting, positive change in the fashion industry.
Proving you can do good while looking the part, the label offers classic staples like striped T-shirts, jeans and cosy knits, alongside more fashion-forward pieces, including this trendy gingham shirt (£89, Johnlewis.com), which would look great tucked into a pair of white jeans.
A brand that counts Kate Middleton as a fan, Ghost is known for delivering chic pieces that fly off the virtual shelves. Alongside its must-have satin dresses, you will find all of Ghost’s latest styles on John Lewis & Partners, including its loungewear collection, which features spring-worthy sleepwear staples like this floral pyjama set (£139, Johnlewis.com).
Another sustainable brand to add to John Lewis’s already extensive offering, Girlfriend Collective makes activewear out of recycled materials. The eco-friendly label uses 25 recycled water bottles in every pair of its leggings, which come in a range of designs and promise to be the perfect companion to your next workout.
Alongside leggings, shoppers can also find a selection of sports bras and bike shorts, meaning there’s something for every kind of fitness fan. One of our top picks is the tommy sports bra (£35, Johnlewis.com), which comes in a vibrant shade of orange and is designed with a stylish open square neckline.
Shop Girlfriend Collective at Johnlewis.com
This month, John Lewis launched an exclusive collection with independent brand Kemi Telford. The range is brimming with the label’s signature bright and cheery designs that are guaranteed to make a lasting impact in your wardrobe, from slogan T-shirts to palazzo trousers and midi skirts.
This orange floral dress (£165, Johnlewis.com) is one of our favourites. Designed with a fit and flare silhouette, it is made to flatter any shape and, most importantly, comes with asymmetric inseam pockets for stylish practicality.
Shop Kemi Telford at Johnlewis.com
Loved by celebrities like Gigi Hadid and Kendall Jenner, you can now pick up the latest buys from high street stalwart Mango at John Lewis.
The department store stocks all of the brand’s latest additions, with its spring/summer 2021 collection offering everything from lightweight jackets to bright knitwear, picnic-ready handbags and satin shirts. We love these denim sandals (£49.99, Johnlewis.com) that will pair perfectly with tailored trousers, midi skirts and printed dresses.
The Spanish high street brand is a favourite of ours and its latest collection is brimming with gingham tops, casual denim and pretty dresses, like this polka dot dress (£69.99, Johnlewis.com) that would look just as great paired with strappy sandals for a picnic as it would a pair of heels for your first post-lockdown wedding.
A brand that was founded by two close friends during the coronavirus pandemic, Ro&Zo offers a range of trend-led items with sustainable garments in each collection.
The label covers all bases with stylish buys to suit any occasion, from smart shirts to denim jumpsuits, jogger trousers and swing dresses. It also has a great selection of loungewear, including this sage green hoodie (£65, Johnlewis.com) which is made from sustainable cotton fleece.
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