Holly Willoughby opts for green dress for St Patrick’s Day: Where to buy it

Holly Willoughby of course had a stellar run of outfits while presenting Dancing on Ice, but there’s no denying that her This Morning picks are as much of a talking point as any of the stories featured on the show itself.

Having been through countless wardrobe evolutions since her debut on the programme in 2009, the presenter’s on-screen looks have evolved into a comfortable, covetable niche between high street and high-end that her fans are constantly rushing to emulate – and we predict today will be no different.

In honour of St Patrick’s Day, Holly and her stylist have opted for a green floral printed number from the high street. And although the presenter tagged Oliver Bonas in her outfit of the day Instagram post, we’ve actually tracked down the exact dress she’s wearing for today’s show elsewhere.

Made from recycled polyester, the Ted Baker mini dress features a pussy bow tie and long, slightly puffed sleeves.

We think this is the perfect all-year-round piece – in summer forgo tights and wear with sandals, but in the colder months pair with thick black tights and chunky boots.

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Owing to the popularity of the presenter’s outfits, particularly those from the high street, key pieces often sell out fast in a phenomenon dubbed the “Holly effect”.

So, if you want to recreate the look, here’s how to get your hands on the dress before it sells out.

You can trust our independent product round-ups. We may earn commission from some of the retailers, but we never allow this to influence choices. This revenue helps us to fund journalism across The Independent.

Yet again, Holly Willoughby’s dress is from the high street and will set you back £159. While this is towards the higher end of her usual outfit costs, Ted Baker clothing investment pieces that are made to last.

The dress looks as though it’ll cinch you in at the waist anyway, Holly has opted to add a black belt to her ensemble to accentuate her silhouette even further.

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Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.”

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her for This Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.