Love Holly Willoughby’s pink floral dress? It’s from the high street

Holly Willoughby of course had a stellar run of outfits while presenting Dancing on Ice, but there’s no denying that herThis Morning picks are as much of a talking point as any of the stories featured on the show itself – and today’s look is no exception.

As we edge ever closer to spring, Holly and her stylist have opted for another colourful, floral ensemble to inspire viewers of the show. What’s more, her pink and white midi dress is from a high street brand named Great Plains.

The This Morning presenter is no stranger to wearing affordable finds – in fact, Holly wore an entirely high street outfit yesterday, opting for a skirt from & Other Stories and knit from Zara.

Today’s pick adheres to yet another springtime colour palette and she’s opted for her usual silhouette – an A-line fitted dress.

Cut to a midi length with simple short sleeves, this playful floral number features smock detailing and is the ideal addition to your warm-weather wardrobe.

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Owing to the popularity of the presenter’s outfits, particularly those from the high street, key pieces often sell out fast in a phenomenon dubbed the “Holly effect”. So, if you want to recreate the look, here’s how to get your hands on the dress before it sells out.

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Yet again, Holly Willoughby’s dress is from the high street and will set you back just £90.

The pink midi features a white floral pattern and has a round neck and concealed zip fastener. It’s the ideal piece for any upcoming occasions but would work equally well when paired with your favourite white trainers and a denim jacket.

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Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.”

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her for This Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.