Letter: Trailer aggro

Tim Arthur
Saturday 26 November 1994 19:02 EST
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WHEN Rosanna de Lisle (''This one will run and run'', Review, 20 November) says about trailers that ''the BBC shies away from this sort of aggressive marketing'', she clearly does not spend much time in Wales.

Here we are subjected to the constant repetition of attention-grabbing advertisements at every ''junction'' on both BBC channels. These trailers (usually for rugby matches or late-night discussion programmes with Vincent Cane) come crashing in - without the slightest attention to ''targeting''.

Tim Arthur

Pembrokeshire

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