Letter: Wrong, Eurostar
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Your support makes all the difference.Sir: The use of Eric Cantona to promote Eurostar ("Every man has his hour", 4 September) may lead a handful of football fans and cod philosophers to take a ride, but is this the market the company has in its sights? If seats remain empty, Eurostar's abysmal advertising must take most of the blame: one of the most witless, offputting and ineffective campaigns in advertising history.
I've used Eurostar often, and have unreservedly recommended it to friends and colleagues; however, word-of-mouth is a slow builder of business. Meanwhile Eurostar will remain one of that very small band of products whose reality is immeasurably superior to the hype.
DAVID MARKHAM
London N3
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