Sir: I was dismayed to see repeated, yet again, the oft-quoted assertion that screen violence must affect the viewer because, if it did not, television advertising would not exist (Letters, 5 April and article by Raj Persaud, 3 April). This view ignores the fact that television advertising presents products many people consider desirable in an attractive manner to encourage purchase - very different from showing the ugliness of violence in a realistic manner.
Yours faithfully,
C. M. ROGERS
Edgware, Middlesex
5 April
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