Letter: Responsible drinking

William McNulty
Tuesday 13 January 1998 19:02 EST
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Responsible drinking

Sir: Your article "Drunk driver sentenced to a change of address" (6 January), goes into great detail about an individual who has been prosecuted repeatedly in the US for violations of state drink driving laws. No mention is made in the report of any alcohol drinks brand yet you positioned a picture of our Budweiser beer brand in the heart of the story. As leaders in promoting alcohol awareness and education, we feel strongly that the implied association between Budweiser and your story was inappropriate.

As the world's largest brewer, Anheuser-Busch has a long-standing history of encouraging responsible drinking among adults who choose to drink and is committed to fighting alcohol abuse, drunk driving and underage drinking. The company has invested over pounds 100m since the mid-1980s in community-based alcohol awareness and education programmes.

WILLIAM McNULTY

Vice President and Regional Director

Anheuser-Busch International Inc.

London EC2

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