Misleading article

Sunday 28 April 2002 19:00 EDT
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Who can argue that the phrase "speed camera" gives an entirely misleading and unhelpful impression? Who can disagree that these essential if somewhat impersonal devices for encouraging us to behave in ways which are less likely to kill or injure others ought to be renamed "safety cameras", as the authorities now propose? Nobody, that is who.

Who can argue that the phrase "speed camera" gives an entirely misleading and unhelpful impression? Who can disagree that these essential if somewhat impersonal devices for encouraging us to behave in ways which are less likely to kill or injure others ought to be renamed "safety cameras", as the authorities now propose? Nobody, that is who.

Just as there is no one who could dispute that income tax really ought to be called National Insurance; that privatisation ought to be called public private partnership; Windscale, Sellafield; mathematics, numeracy; expulsion, exclusion; Letchworth, Letchworth Garden City; the National Lottery, Lotto; bribe, normal gratitude; fail, pass; or worse, better.

The consumer, in this consumer-led age, is always right. Don't like it? We can always call it something else.

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