Leading article: Well iNever

Friday 09 November 2007 20:00 EST
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Organised religion may be on the decline in Britain, but there's one faith that seems to be going from strength to strength: the Cult of the Mac. Apple's new iPhone went on sale yesterday evening across Britain. Despite the inclement weather, it had people queuing around corners. Thousands of faithful Apple fans could not wait to get hold of the slinky über-gadget and have a stab at its fancy touch-screen.

Some 1.4 million of these handsets have been offloaded in the US already. After the massively successful iPod, Apple seems to have developed another winner. So the big question is: what next for Apple and its high priest, Steve Jobs?

How about a chain of opticians called iTests? Too unambitious? Maybe Apple should go the whole hog and establish a republic for the consumers of its gadgets. iLand anyone?

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