Leading article: Brunette ambition

Sunday 04 September 2005 19:00 EDT
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

A study by City University appears to confirm this trend. They found that presenting a group of men with a picture of the same woman but with different colour hair (brunette, red-headed, blonde) elicited different responses. And it was the brunette who was deemed the most attractive by just over half of the men questioned.

But before any blonde readers start reaching for the hair dye, consider that 81 per cent of the men in the survey described the brunette in the picture as "intelligent", but the same woman pictured with blonde hair as "needy". That would seem to indicate that we are not dealing with the most sophisticated group of male subjects here. Judging someone by the colour of their hair may, as researchers say, have had some uses in neolithic times but has rather less practical value today.

And why this emphasis on female hair colour? Shouldn't those researchers have performed the same experiment on female tastes? Perhaps ladies no longer hanker after someone "tall, dark and handsome". Men deserve to be told.

So which is it, ladies? Johnny Depp or Brad Pitt? Simon Jones or Freddie Flintoff? Gordon Brown or Boris Johnson? Answers on a postcard, please.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in