Joan Smith: Let's dare to denounce dangerous trash

The Speaker of the House of Commons, John Bercow, went to India last week to meet leading political figures. A couple of days later, his wife, Sally, went to Elstree in Hertfordshire to meet the Irish novelty singing duo Jedward. Modern couples often elect to spend some time apart, especially in the summer holidays, and Mr and Mrs Bercow will certainly have plenty of anecdotes to compare when they reconvene in the Speaker's grace-and-favour apartment at Westminster.

Mrs Bercow's decision to enter the Celebrity Big Brother house has attracted a storm of criticism, but she has let it be known that her intention, besides raising money for an autism charity, is to "stick two fingers up to the establishment". Given that pillars of the establishment are inexplicably absent from the CBB compound – something to do with the show moving downmarket to Channel 5, I expect – she may have to make do with squaring up to the former Atomic Kitten, Kerry Katona. Mrs Bercow's husband, meanwhile, seemed relaxed about the prospect of mingling with members of the Indian establishment when he delivered a lecture on parliamentary reform at the University of Delhi.

The affair of the Speaker, his wife, and the "reality" TV show has exposed a whole series of confusions. Reactionary commentators (a category in which I naturally include one or two Labour figures) seem to imagine that Mr and Mrs Bercow are one and the same person, as though the old legal doctrine of coverture had not long been abolished. Mr Bercow is cordially loathed by many of his fellow Conservative MPs, a situation that has been exacerbated, but certainly wasn't caused, by his wife's extrovert personality; if he is prepared to put up with ribald remarks on her account when the House returns next month, that is entirely a matter for him.

At the same time, becoming a celebrity and giving the establishment a kicking are very different things, a distinction that seems lost on Mrs Bercow. To be fair, a lot of people are similarly confused about the difference between staging a political protest and looting the local branch of Comet; an easy way of telling the difference, for future reference, is to remember that not many people in Syria have expressed their opposition to the Assad regime by nicking a DVD player.

Having failed to become a Labour councillor, an ambition that strikes me as perfectly reasonable, Mrs Bercow not only agreed to appear on CBB but is using part of her fee to hire the publicist Max Clifford, who has revealed that she "wants to speak to Simon Cowell about potential TV projects".

Such an ambition, though no doubt shared by many people, is more about self-promotion than any species of rebellion. Cowell is one of the principal gatekeepers of celebrity culture in the UK, perceived as the man who can breathe life into the cliché of "following your dream". It's a world where the potential rewards are almost comically out of proportion to talent; Kerry Katona, who is more famous for her disastrous relationships than for her singing career, is reportedly being paid £300,000 for her appearance on CBB, while Jedward are trousering a cool half million.

Mrs Bercow isn't yet in that league – her fee is apparently £150,000 – but even these one-off payments pale into insignificance beside the salaries of those titans of celebrity culture, Premier League footballers. The Manchester United player and former England captain Rio Ferdinand gets around £6m a year, more than the entire annual health budget of Sierra Leone a couple of years ago; the London club Arsenal has just lost its captain, Cesc Fabregas, to Barcelona, despite increasing his wages in 2010 to an eye-watering £110,000 a week.

After the riots in English towns and cities earlier this month, the obscene rewards demanded by celebrities might reasonably have been expected to become a target of criticism. For the left, inequality is at the heart of explanations for the social conditions that have produced a generation of disaffected young people, and it's been open season (again) on bankers, politicians and journalists. The Prime Minister, David Cameron, has used apocalyptic language, talking about a "slow-motion moral collapse" and calling for condign punishments to make people behave better in future. Yet the warped values of celebrity culture, which reward narcissism above anything else, have largely escaped mention even as the latest batch of show-offs were sashaying into the CBB compound.

This may be because what criticism there is of celebrities tends to come from a suspect source, namely right-wing newspapers such as the Daily Mail; the paper's journalists are interested in Katie Price and her boyfriends for all the wrong reasons, sneering because she's a well-off "chav". Left-of-centre commentators don't do much better, fearing accusations of elitism if they don't pay sufficient attention to Big Brother and all its off-shoots. The result is a slew of columns in the serious press making fun of "sleb" culture while becoming parasitic upon it. This is a shame, because footballers, Wags, supermodels and "reality" TV stars have a profound impact on how we live; they may not see themselves as role models, but ordinary people read about them in Hello! magazine and dream about being famous, owning fast cars and having glamorous partners.

Celebrity culture has lent conspicuous consumption (of relationships, as well as of objects) a spurious respectability that some opinion-formers are reluctant to criticise even when it runs counter to their own values. Mr Bercow is certainly no fan of CBB – "He was not very pleased but he knows what I am like", his wife has said – but that doesn't make him old-fashioned or puritanical. If we are going to have a serious discussion about values in the wake of the riots, we can't avoid talking about the way celebrities behave. Selfishness has political consequences, no matter how much it's dressed up as harmless entertainment.

www.politicalblonde.com;