Ian Burrell: This makes a mockery of any editorial firewall Chinese walls were never built at FBC

 

Ian Burrell
Wednesday 28 September 2011 19:00 EDT
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

London-based media company FBC boasted a list of clients that ranged from global technology giant Microsoft to the Malaysian government and the Greek ministry of foreign affairs.

The service the company offered was quite exceptional, as is clear from documents relating to the work it did for Microsoft, promoting projects in Europe.

On the one hand, the "story strategy" it sets out is pure PR, promising to "illustrate how Microsoft is at the forefront of innovation and job creation".

But in the same letter, FBC makes a promise of "guaranteed distribution placement" on a prestigious editorial programme it made for CNBC, a respected business channel owned by the US network NBC and screened in Britain. FBC added that broadcasters gave it "final editorial control" over such productions.

This makes a mockery of the idea FBC operated Chinese walls keeping its commercial work distinct from its production of editorial news programmes.

This was the company the BBC commissioned to make a series of documentaries and programmes, including several on Malaysia, little knowing it had taken millions of pounds from the Malaysian government to promote the country.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in