Whoever thought that Captain Birdseye would turn out to be eye candy for women of a certain age?

Secretly, I was hoping my husband might be cast and I could make an appearance as Mrs Birdseye – but after seeing Riccardo Acerbi, I doubt he’d have a Mrs Birdseye below deck wearing a one-piece that could double up as a sofa cover

Jenny Eclair
Friday 12 January 2018 08:38 EST
Comments
Captain Birdseye was introduced in 1967 and played by John Hewer, who wasn’t perhaps quite as sexy as the new choice for the role
Captain Birdseye was introduced in 1967 and played by John Hewer, who wasn’t perhaps quite as sexy as the new choice for the role

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Hey ladies of a certain age, need something new to get hot under the collar over?

Meet the new sexy Captain Birdseye – that’s right, 56-year-old Italian Riccardo Acerbi is the 2018 face of your favourite fishy teatime snack. Gone is the paunchy polo-necked pensioner of the sea; in comes the hip new Hoxton-style grandpa, dressed in white T-shirt and navy Guernsey as seen in the brand new £8m advertising campaign.

Watch Riccardo cheerily but still sexily jumping into the sea with his grandson – all the better to build up an on-board appetite for a little breaded cod, which incidentally is cooked on deck, barbecue-style, as if a packet of frozen fish fingers was as fresh from the sea as a shoal of sardines.

Now I have to say I have a vested interest in work for bearded old boys considering my partner is white of mane and bearded. He also looks like he has eaten a lot of fried fish in his life, mostly accompanied by a great mountain of chips.

Secretly, I was hoping that at 70 this year he’d be a shoo-in for the job and, in a novel new twist, I could play Mrs Birdseye, hovering around on deck in my big elasticated hibiscus print swimming costume, complete with the massive foam tit cups (the only thing really that keeps me afloat) and offering piping hot plates of ocean snacks.

With the arrival of Signor Acerbi, my dreams have been dashed and I have a horrible feeling that if he did have a Mrs Birdseye lurking below deck, she’d definitely be in a bikini and not a one-piece that could happily double up as a loose cover on a large sofa.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in