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TikTok ad banned by watchdog after showing teen having vape for breakfast and lunch

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TikTok ad that showed teen having vape for breakfast and lunch banned by watchdog

Two TikTok posts by influencers promoting vapes have been banned for breaking rules prohibiting e-cigarette advertising on social media.

The first post from the account @Panaxhe_ shows a young man selecting a blueberry-flavoured Elf Bar for breakfast from a fridge full of the brightly-coloured devices, before returning later for a kiwi passionfruit-flavoured vape for lunch.

The second showed former Gogglebox star George Baggs, who was 19 when he posted the ad, holding up an HQD Wave disposable electronic cigarette still in its packaging, while on-screen text stated: “Matching my outfit with my new HQD v@pe”.

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