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00:27
TikTok post by dating site ruled to have perpetuated negative gender stereotypes
A TikTok post by a dating site has been ruled to have perpetuated negative gender stereotypes.
A Match.com video shows a couple at home, with the woman performing tasks for the man such as making a protein shake and delivering it to him.
The Advertising Standards Authority (ASA) said that viewers “would interpret the ad as reinforcing a negative gender stereotype” of a woman performing domestic chores for a man and not having them reciprocated.
Match.com removed the ad from TikTok and acknowledged that it would have been more appropriate to include gestures carried out by both individuals.
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