Xbox ‘very cautious’ about film and TV adaptations

According to Xbox boss Phil Spencer, Microsoft is “very cautious” about adapting its IPs for film and television.

As reported by GameSpot, Microsoft apparently doesn’t want to risk releasing a bad film or TV show as it could negatively hamper the brand, especially since its video games make a lot of money. There are obviously exceptions, like the upcoming Halo TV show and the Gears of War movie, but Spencer says these must be top-notch productions.

Take-Two boss Strauss Zelnick feels the same way, adding that his company has rejected multiple offers to make a Grand Theft Auto movie.