Hotel launches womb rooms to help guests ‘sleep like a baby’
Apartments are designed to aid REM-rich slumber
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Your support makes all the difference.A new boutique aparthotel features rooms designed to mimic the experience of being in the womb to help guests have a good night’s sleep.
The Zed Rooms, opening in Shoreditch, London, are serviced apartments designed by experts to encourage REM-rich slumber.
Each apartment has two rooms – the Woom Room and the Loom Room. The former is modelled on the womb, with an intricate cocoon-like bed made up of undulating wooden panels that wrap around the bed to create an encompassing 3D design, soft peach walls and muted lighting. The latter features a four-poster bed draped with white fabric that looks like clouds.
Both come with Simba Hybrid mattresses, temperature regulating pillows and duvets and Neom miniatures from its “Scent to Sleep” range, which uses a blend of 19 essential oils including English lavender, sweet basil and jasmine.
There’s also a bespoke sleep menu with dishes that are rich in serotonin, melatonin and tryptophan, created in partnership with Detox Kitchen.
The Penthouse terrace comes with yoga mats and meditation sessions loaded onto the iPad’s Calm app to further promote relaxation.
Hotel design contributor and resident sleep psychologist at Simba, Hope Bastine, said: “Sleep is an all-encompassing experience and every element matters. The Zed Rooms are an elaborate infrastructure of symbiotic components, geared entirely to honing quality sleep. Fine tuning you overnight to navigate whatever life throws at you the following day.”
It’s not the first hotel to try something new to hook guests’ interest.
The Kimpton Everly Hotel in Los Angeles launched the world’s first “social experiment” hotel room in September, designed to connect guests to the stories of the guests that have stayed in the room before them.
The hotel said of the project: “Room 301 reflects Kimpton’s belief that heartfelt human connections make peoples’ lives better and the idea that commonalities and connections exist between all people – no matter their background or life story. Room 301 seeks to uncover the intersections and variances of the human experience.”
In practice, this meant the room had a number of interactive elements, including a guestbook asking personal questions such as “what’s your greatest fear?”, an iPad on the bedside table loaded with a curated Spotify playlist, and a confession board for guests to write on.
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