Vodafone toasts 100,000 4G UK subscriptions since launch

Manchester, Glasgow and Liverpool to join list of company's 4G-enabled locations

Jochan Embley
Thursday 10 October 2013 07:45 EDT
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Vodafone sponsored London Fashion Weekend at Somerset House last February
Vodafone sponsored London Fashion Weekend at Somerset House last February (Getty Images)

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Vodafone has announced 100,000 UK subscriptions to its 4G services within seven weeks of the initial launch.

The news comes in conjunction with a statement of intent from the mobile operator to extend its UK 4G coverage. Major cities including London, Birmingham, Leicester, Coventry, Sheffield and Nottingham were among the first 4G-enabled locations, and Vodafone has said it will be adding Manchester, Glasgow and Liverpool to that list later this month.

"We're giving people a reason to get excited about ultrafast 4G and more than 100,000 have already joined in,” said Guy Laurence, CEO of Vodafone UK. "We've been switching on a new site in the London area every half an hour and now people in more than 80 towns and districts can enjoy Vodafone ultrafast 4G.”

However, Vodafone are still a considerable way behind EE, their main competitor when it comes to the provision of 4G. EE, which encompasses both T-Mobile and Orange, hit one million 4G subscribers early last September. Vodafone will also be wary of 02, which launched its own highspeed service back in August.

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