Twitter will show paid-for promoted tweets on other websites
Ads compared to embedded tweets, which can be added to any website
Your support helps us to tell the story
As your White House correspondent, I ask the tough questions and seek the answers that matter.
Your support enables me to be in the room, pressing for transparency and accountability. Without your contributions, we wouldn't have the resources to challenge those in power.
Your donation makes it possible for us to keep doing this important work, keeping you informed every step of the way to the November election
Andrew Feinberg
White House Correspondent
Twitter will show its paid-for promoted tweets across the internet, on sites that are not part of the microblogging service.
The advertising posts will now be able to be featured on the Flipboard news site and Yahoo! Japan, with further partnerships expected in the future.
The company compares the service to the way that it allows normal tweets to be embedded in any website. That allows them to be shared elsewhere, including any embedded photos or links, but remain as part of Twitter.
Ads will now be able to embedded in the same way — so that a company may run a campaign of promoted tweets on Twitter, and also embed the tweets into apps like Flipboard.
In the third quarter there were around 185 billion tweet impressions that were seen this way, says the company.
When the tweets are embedded, they feature a small “Ads by” and the Twitter logo. But otherwise they are integrated into the look and feel of the site. Flipboard already supports the embedding of tweets, and the ads will be integrated in the same way.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments