Snapchat can identify what users are taking pictures of
The app will suggest relevant filters based on any objects it recognises
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Snapchat can now identify what you’re taking Snaps of.
When the app successfully recognises an object in an image you capture, it will unlock relevant filters and stickers.
It’s a clever update, which should make it easier for you to edit your Snaps.
The contextually relevant filters and stickers automatically appear in the filter carousel – which you can browse by swiping left or right – when you take a photo Snap of something that falls into one of several categories, reports Mashable.
These categories include animals, food, sports, beaches and concerts.
When it identifies food in one of your Snaps, Snapchat can suggest a sticker saying “What diet?” or “Nomz”, for instance.
The app uses object recognition to allow users to search for public Stories too.
Snapchat has also removed its data filters, which told you things like the temperature, speed and time, from the filter carousel.
You can now find them in the stickers section.
Snapchat is set to undergo a drastic redesign in the coming weeks, which should make it easier to navigate.
The company is facing fierce competition from Facebook, Instagram and WhatsApp, which have all cloned its Stories feature, and it needs to find new ways to attract a bigger base of users.
“We are going to make it easier to discover the vast quantity of content on our platform that goes undiscovered or unseen every day,” Snapchat chief Evan Spiegel told analysts earlier this month.
He added that the company had been looking at the evolution of mobile content feeds, such as the Twitter stream and Facebook News Feed, and saw room for a “personalised content service”.
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