Big four broadband firms beaten by smaller rivals in latest Which? survey
Virgin Media, Sky, BT and TalkTalk were all placed lower in the latest customer rankings than firms such as Zen Internet and Community Fibre.
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.The UK’s four biggest broadband providers have been beaten by smaller rivals in the latest customer survey carried out by consumer champion Which?.
The group’s latest broadband rankings placed Virgin Media, Sky, BT and TalkTalk below smaller rivals – including Zen Internet, Hyperoptic and Community Fibre, which topped the table based on a survey of 4,471 people with a home broadband contract.
Virgin Media finished bottom in the rankings, according to the survey, receiving the lowest scores in the areas of customer service and communication.
Sky was second bottom, receiving the lowest rank for connection speed, while BT scored poorly on value for money, and TalkTalk received low ratings for customer service and communication.
Our latest broadband provider rankings show that consumers could be better off choosing a smaller company which prioritises customer service over a giant that also stings them with unfair mid-contract price rises
Community Fibre was the top-scoring broadband provider; however, Which? said it is not eligible for its Recommended Provider status because it implements mid-contract price rises, and has not signed up to regulator Ofcom’s broadband speeds code of practice and automatic compensation scheme.
Which? said it is calling on Ofcom to ban inflation-linked price rises, and added that it is concerned about consumer feedback in its survey relate to poor customer service.
It said it will continue to call out the worst providers in key customer service areas in broadband and other sectors, and demand urgent improvements.
Firms falling short on customer service must up their game
Natalie Hitchins, Which? head of home products and services, said: “Our latest broadband provider rankings show that consumers could be better off choosing a smaller company which prioritises customer service over a giant that also stings them with unfair mid-contract price rises.
“Customers with contracts that are ending soon should look at their switching options as our research found that consumers that did that saved almost £100 on average.
“Providers planning to cash in one last time in April with unfair mid-contract price hikes must do the right thing and adopt Ofcom’s proposals as soon as possible, while firms falling short on customer service must up their game.”
A spokesperson for Virgin Media said: “We always work hard to provide our millions of customers with excellent service and we’re continuing to make changes across our business to deliver a better experience.
“Which?’s own analysis shows we continue to offer excellent value, with customers paying an average of just 10p more per day for services they use constantly.
“The amount we receive from price increases is greatly outweighed by the £5 million we invest every single day to upgrade our networks and services, and meet ever rising demand.”