Samsung Galaxy S7: Artistic llama makes an appearance in bizarre advert for new smartphone

Kuzco the llama had a starring role in Samsung's latest promotional video for the Galaxy S7

Doug Bolton
Wednesday 17 February 2016 07:52 EST
Comments
Kuzco the llama stands next to his artistic interpretation of the Samsung Galaxy S7
Kuzco the llama stands next to his artistic interpretation of the Samsung Galaxy S7 (Samsung/YouTube)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

In one of their most bizarre attempts yet to hype up the launch of the Galaxy S7, Samsung has got a llama to paint a picture of the upcoming smartphone in a promotional video.

The clip shows an adorable llama, Kuzco, going into a mysterious black box to look at the phone for 30 seconds. Afterwards, his handler sticks a brush in his mouth, and he paints a picture of the phone on a canvas.

Naturally, the finished product doesn't give too much away - Kuzco's painting is a mess of blue and brown streaks, and it's difficult to see anything that could hint at the S7's rumoured features.

The unusual advert is part of Samsung's 'Seven Days of Unboxing' campaign - a series of videos, released in the week before the launch, in which different people (or in this case, animals) get a sneak peek at the phone and create their own interpretation of what it looks like.

Other videos have seen a little boy drawing a picture of the S7 with crayons, and an ice sculptor creating a frozen image of the phone with a chainsaw. The llama video, however, is the strangest so far.

We'll know more about the S7 and S7 Edge when they're unveiled on 21 February, at a press event ahead of the Mobile World Congress trade show.

If we're lucky, we might even get to see Kuzco again.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in