Online singletons turn to social networks to find love

 

David Crookes
Tuesday 17 April 2012 07:23 EDT
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Social media has revolutionised the way people communicate and now it seems it is also the preferred way for people to find love.

Twitter, Facebook and other social media sites are used by 59 per cent of online daters in a trend referred to as network dating, according to a survey.

And it appears people are becoming more varied in their approach to seeking out a potential partner, using every online opportunity to set hearts aflutter.

MySpace popularised network dating and the bombardment of unattached people with "lovely single guys and girls" on Facebook has helped it to grow.

It has led to social media based services such as Fancy My Friend in Australia and Zoosk in which others help to hook up those searching for romance.

The poll of 1,899 people found that 72 per cent of respondents used both online dating sites and social media platforms while 19 per cent used social media sites alone. Just nine per cent said they solely used dating sites.

Of those, 59 per cent said they preferred social media platforms with 51 per cent beleiving them to be safer and a third saying it enabled them to meet people through mutual friends.

One of the reasons for shunning dating websites is stigma with 27 per cent of people not wanting to admit meeting their partner that way.

The poll was conducted by myvouchercodes.co.uk whose chairman Mark Pearson said: “Dating via social media can feel a lot safer, especially with the presence of mutual friends online. However, for a lot of people, the thought of having their friends involved in their dating life might not be ideal.”

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in