Mobile phone game Draw Something to be made into Channel 4 show

The show will team contestants recruited through the app with celebrities

Adam Sherwin
Friday 12 April 2013 05:37 EDT
Comments
Mighty Pen: The rise of Draw Something
Mighty Pen: The rise of Draw Something (Getty Images)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

An addictive app-based mobile phone game is set to become the next television hit after Channel 4 announced that it is to turn Draw Something into an entertainment show.

Contestants brandishing tablet devices will test their sketching skills when the Pictionary-style game, which has passed 100 million downloads, transfers to the slightly-larger screen.

Broadcasters are scouring mobile games as a source for television hits. An Angry Birds animated series launched last month with a film also in the works. The popular agricultural simulation game Farmville is now being turned into a series by Brett Ratner, director of X-Men: The Last Stand.

Gaming giant Zynga bought Draw Something for $180 million from its creators, Omgpop, after the game became a viral Facebook hit. The game has produced 11 billion drawings.

The broadcast rights to Draw Something are co-owned by Sony Pictures Television and Ryan Seacrest Productions, the company founded by the American Idol host. CBS won a bidding war to screen a version in the United States.

The game consists of one player drawing a picture of a word on their device and sending it to their opponent. The other player must correctly guess what has been drawn using letters at the bottom of their screen.

The Channel 4 show will team contestants, recruited through the app, available on iPhone and Android devices, and partner them with celebrities. The teams will compete for gold coins and the celebrities must correctly guess five sketches to win money for the contestants.

Draw Something is expected to run in a 5pm tea-time slot where Channel 4 hopes it will lure viewers away from the BBC1 quiz, Pointless. But it could become a breakout hit like the Channel’s previous daytime game show, Deal Or No Deal.

However the CBS network, which ordered a pilot of Draw Something for a US audience last year, has not chosen to commission a full series.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in