John Lewis Christmas advert: The other John Lewis braces for Twitter misfire
John, you can change your handle you know?
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.As you bath in the gooey Christmas cheer of John Lewis' "Monty's Christmas" advert and snap up your £95 plush penguins, spare a thought for the man with the Twitter handle @JohnLewis, who for another year is receiving a tide of misdirected tweets.
It seems no-one learnt from last year, with John, a Computer Science teacher from Blacksburg, Virginia, not a department store, tweeting that he is ready for the onslaught.
"I am braced. Feet, shoulder-width apart. Low center of gravity. Alert. Engaged. Aware. Bring it," he wrote, later noting that it is "not easy to batten ones hatches and gird ones loins at the same time."
John later jokingly responded to a stray tweet informing him that the user is looking forward to his next advert, before ducking for cover.
We'll have to wait and see whether he tackles his Twitter inbox when America wakes up.
The response to the campaign seems mostly positive, though some found it a little sickly sweet, the advert centring on a little boy with an imaginary penguin friend in need of a girlfriend.
The music this year came from Tom Odell, covering John Lennon's "Real Love".
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments