Jeeves in the offing for internet search engine
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Ask.com has shelved its three year re-branding drive and will today re-launch as AskJeeves.com.
The group is bringing back the fictional butler – created by PG Wodehouse in his series of Jeeves and Wooster novels – who fronted the search engine when it was first launched in 1997. The move came after Ask found that most users better recognised the original branding. The re-branding to Ask Jeeves will only be in the UK.
“Jeeves was brought back after popular demand from those who wanted a more personalised touch and a more British feel to search engines,” the company said.
Ask Jeeves’ managing director Cesar Mascaraque said the group has overhauled the look of the site, speeded it up and tailored the search results more strictly. Ask currently has about 15 million unique users per month in the UK and is the tenth most popular website.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments