iPhone 7 likely to keep small storage capacity as Apple shifts to cloud focus
Small hard drive and cloud services help Apple keep iPhones cheap, executive says
Your support helps us to tell the story
As your White House correspondent, I ask the tough questions and seek the answers that matter.
Your support enables me to be in the room, pressing for transparency and accountability. Without your contributions, we wouldn't have the resources to challenge those in power.
Your donation makes it possible for us to keep doing this important work, keeping you informed every step of the way to the November election
Andrew Feinberg
White House Correspondent
The next iPhones are likely to keep their small size as Apple looks to shift people to storing their information in the cloud.
Apple has long offered its phones with relatively small amounts of storage — including the smallest, 16GB option, in addition to 64GB and 128GB options. It is likely to continue doing so, according to comments from an executive.
Asked about the small iPhone, marketing executive Phil Schiller told The Talk Show podcast host John Gruber that: "The belief is more and more as we use iCloud services for documents and our photos and videos and music that perhaps the most price-conscious customers are able to live in an environment where they don't need gobs of local storage because these services are lightening the load."
The company has been gradually shifting towards a focus on the cloud, now offering Photos and Music storage among its highest-profile products. But the company only offers a small amount of storage for free, asking people to pay extra to store more photos and to use the newly-announced Apple Music.
Apple has gradually increased the size of the storage in its more expensive options. But the 16GB one — the cheapest one and therefore often the default choice — has stuck around.
Unlike most other phones, Apple doesn’t offer the ability to upgrade storage with extra memory sticks or cards. Apple has never offered expandable storage of any kind — or a replaceable battery — and is likely never to do so.
Schiller said that adding to the battery was likely to make the phone thicker, compromising Apple’s central focus on design.
"If you want a product that's thicker with a bigger battery it's also heavier, more costly, takes longer to charge,” he said. "We model every thickness, every size, every weight and try to figure out what the tradeoffs are. I think we've made great choices there."
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments