Internet tech boom sparks jump in pay for specialists

 

David Prosser
Sunday 21 August 2011 19:00 EDT
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

The internet technology boom, termed dot.com 2.0, has led to a huge jump in the salaries earned by specialists in the sector, a leading recruitment consultant says.

ReThink Recruitment, which specialises in the internet sector, said that the boom in digital media – and particularly in the social-networking niche of the industry – had seen salary inflation take off.

Experts in search optimisation – the process of helping companies ensure that they end up near the top of searches made on Google and other search engines – can now expect to earn an average salary of £75,000 a year, up from an average of £45,000 three years ago, ReThink said. Even junior managers working in such businesses are now likely to earn £45,000 – 50 per cent more than three years ago.

The steep rise in pay inflation, which is a stark contrast to what has happened in most areas of the economy, shows social-networking services and digital media have become increasingly important.

The potential revenues that many firms are now expecting to earn from these services has seen Google continue to rocket in value, with social-networking sites such as Facebook, Twitter and LinkedIn following not all that far behind.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in