Google responds to rumours of a brand new look for its iconic homepage
The company this week unveiled a new feed experience that will transform the look of its app
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Google has denied suggestions that its iconic desktop homepage is in line for a major redesign.
The company this week unveiled a new feed experience that will transform the look of its mobile app with the addition of cards, videos and news stories.
The announcement sparked rumours that Google’s famously clean, simple desktop homepage was also in line for the same redesign.
However, the company says this is not the case.
Speaking to the Independent, Google described the reports as “not strictly accurate”.
The company confirmed it is planning to bring its feed experience to Google’s mobile website at some point “in the future”, but is not sure exactly how it will look.
There are no plans to bring the feed to the desktop version of Google’s homepage yet, the company said.
The situation could, of course, change, and it would make sense for Google to make search look the same across all platforms.
The feed uses your search history and machine-learning to figure out everything you’re interested in and compiles a list of topics it thinks you’ll want to see.
It uses information gathered not only from Google’s main search engine, but also its other big services, such as YouTube, Calendar and Maps, and additional information like your location.
You can access the feed by scrolling down on the Google app on Android and iOS, but it’s only available to users in the US right now.
It will roll out internationally in the next two weeks.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments