Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Facebook served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year, industry tracker comScore said on Wednesday.
Facebook was the stage for 346 billion "impressions," or views, of display ads in a near doubling of the number seen in the same quarter a year earlier, according to comScore.
"The US online display advertising market maintained its strong momentum from last year with a terrific first quarter," said comScore executive vice president Jeff Hackett.
"We are now seeing more than one trillion display ads delivered every single quarter and nearly 300 individual advertisers spending at least $1 million a quarter on display."
Facebook.com was the top spot for online display ads, with its share growing to 31.2 percent of the market from 16.2 in the same quarter last year, according to comScore.
Yahoo! websites ranked second with 112 billion impressions, followed by Microsoft, AOL, and Google in that order. Google still dominated in the lucrative market for texts ads posted with search results.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments