Facebook pages for Women's March are elaborate scam to sell t-shirts

Fake pages were set up to profit from protestors

Anthony Cuthbertson
Thursday 18 October 2018 18:09 EDT
Comments
(PA)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

The popularity of the 2017 and 2018 Women's March has led scammers to set up fake Facebook pages in order to sell merchandise, an investigation has revealed.

A network of Facebook pages dedicated to the 2019 edition of the Women's March were traced back to Bangladesh, all of them linking to websites that spread false information about the protests and sold t-shirts and other merchandise.

The first Women's March in 2017 is estimated to be the largest day of protest in US history, with between 3.3 million and 4.6 million marchers attending events across the country – roughly 1 per cent of the US population.

More events are planned for 2019 but pages promoting the protests on Facebook have been listing the wrong cities and the wrong dates.

The investigation into the pages – undertaken by CNN in conjunction with researchers at the Shorenstein Center at the Harvard Kennedy School – found that the sites had been designed to profit from the protests through selling merchandise.

"What is particularly notable about the relative sophistication of dozens of fabricated Women's March Facebook pages is the co-opting of official images and logos, hashtag hijacking, using pre-existing hashtags such as #womenswave to attract attention to the pages, as well as the localised targeting of urban, suburban, and rural communities across the country," Shorenstein Center research fellow Benjamin Decker said.

Around 1,700 pages were attributed to the scammers, with some of them receiving more than 10,000 RSVPs from Facebook users. Facebook removed the event pages with the wrong dates, however shortly after almost 100 new fake pages appeared.

"There are a lot of ways that it is damaging and dangerous," said activist Ruby Sinreich. "People show up on the wrong date and don't go to the actual event. People leave feeling angry and frustrated instead of feeling unified."

Support free-thinking journalism and attend Independent events

A Facebook spokesperson was not immediately available for comment but in a statement to CNN, the social network said: "People need to be able to trust the connections they make on Facebook. That's why we have removed Pages and events associated with fake women's marches."

It continued: "These Pages and events appear to have been created in order to profit from people interested in the event by selling march-related merchandise. We continue to investigate, remove additional associated fake events and Pages, and take action against those involved in creating them."

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in