Dyson says it is no longer making plug-in vacuums as it concentrates on cord-free models and air purifiers
Demand for handheld, cord-free cleaners is so high that traditional ones are defunct, company says
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Your support makes all the difference.Dyson has stopped making full-size, plug-in vacuum cleaners and revealed the products that will replace them.
The company is going to focus on its smaller, battery powered models, it said. It made the announcement as it revealed its new Cyclone V10 cordless vacuum, which it says is "why we’ve stopped developing corded vacuums".
At the same time, the company launched the new version of its Pure Cool fan, a purifier that is able to clean things out of the air. Together, Dyson hopes the new products offer the future of "clean home technology".
The new vacuum is powered by a motor that is by far the most powerful and efficient ever made by the company. It also makes the new cleaner the most effective in the cord-free, stick-shaped category, it said.
Dyson said that it had done detailed research that demonstrated people thought they needed a full-size, plug in vacuum to properly clean their homes. But the new motor is powerful enough to get rid of that need, it said.
"A strong performing machine starts with an efficient motor," said James Dyson, founder and CEO of the company. "The Dyson digital motor V10 is Dyson’s most advanced. It has enabled us to entirely change the format of a vacuum cleaner, and to achieve Dyson’s best ever cord-free machine performance.
"The Dyson Cyclone V10 TM vacuum is so light, so powerful, it can deep clean anywhere in your home, on any floor type. It is the reason I’ve stopped developing full-size vacuums."
At the same time as the new vacuum was released, Dyson revealed that it would update its purifying fans. They now are able to sense the pollutants that they're cleaning out of the air, which can then be displayed on a screen built into the fan, and it has an improved filter to remove more of them at the same time.
"At Dyson we develop machines for real people and real homes, creating technology that works well in the test lab but more importantly doing what they’re expected to do in a real-world setting," said Paul Dawson, Dyson's vice president for Health and Beauty. "To clean the air at home, a purifier needs more than a filter. It needs to automatically sense pollution, capture gases and ultrafine particles, and project clean air to every corner of the room. The Dyson Pure Cool purifying fan does all of this, making it the only purifier fan to clean a whole family room properly."
Both the new vacuum and the air purifier will cost £399.99 and are available to order now. The fans won't actually go on sale until 26 March on Dyson's site and store, but they are available to pre-order now.
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