X ban sees users in Brazil flock to rival Bluesky

Downloads in Brazil were up 1 million per cent after Supreme Court banned Elon Musk-owned app

Anthony Cuthbertson
Wednesday 04 September 2024 09:25 EDT
Comments
The Bluesky social network offers a decentralised alternative to X
The Bluesky social network offers a decentralised alternative to X (AP)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Social media startup Bluesky has seen a huge surge in new users following a complete ban of X. formerly Twitter, in Brazil.

The X rival saw two million signups after a Brazilian Supreme Court judge ordered the Elon Musk-owned platform to be blocked in the country for failing to appoint a new legal representative.

Friday’s ruling, which was upheld by other judges of the Supreme Court on Monday, resulted in “new all-time-highs for activity” on Bluesky, the app announced.

“Two million new people in the last week! A very warm welcome,” stated a message posted to the official Bluesky account, alongside an accompanying message in portuguese.

Bluesky, which was founded by former Twitter chief executive Jack Dorsey, offers similar functionality to X but is based on a decentralised framework that is aimed at transparent communication between users.

Its underlying architecture is also designed to limit influence from corporations, governments or individuals, while also putting users in control of their own data.

The app previously saw an influx of new users shortly after launching on Android and iOS in 2023, largely driven by Mr Musk’s takeover of Twitter. The rush of signups forced Bluesky to temporarily block new users from joining.

The decision to ban X in Brazil saw Bluesky top the app charts in the country, just ahead of fellow rival Threads. Data from app intelligence firm Appfigures revealed that downloads of Bluesky in Brazil were up more than one million per cent following the ban.

User numbers are still relatively small compared to X, with the company revealing in May that it had around 6 million users. X had an estimated 20 million users in Brazil before the ban was introduced.

Brazil president Luiz Inácio Lula da Silva bid farewell to his X followers ahead of the ban being implemented last week, sharing links to his official accounts on other social media platforms, including Bluesky.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in