Apple’s star designer Marc Newson has made a shotgun
Jony Ive’s close friend and Apple new hire designed the Japan-themed shotgun
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Apple isn't likely to release a shotgun anytime soon — but a new Beretta made by its star designer gives a clue to what one might look like, including the firm's characteristic brushed metal and high-concept industrial design.
The gun has finely-engraved Asian-inspired images carved into the metal, and adds new ergonomic and industrial design-influenced alterations to one of Berretta’s traditional shotguns.
“The engraving is a clear homage to Asia as the homeland of the pheasant,” the company says. The design is created by laser technology and was inspired by hunting images from Japan.
Beretta has not yet revealed pricing for the gun, though the base model sells for around £4000 and other models in the custom range sell for over $100,000.
As well as the visual elements, Newson used industrial design techniques to ensure that the gun has no visible connections between parts, and no sharp edges, Beretta said. It adds other new features, such as bringing the wood further up the gun to make the gun less cold and metallic, and adds other new more streamlined and industrial features.
Marc Newson joined Apple in September, though has said that he is only working there part time and still works at his own company in the UK, as well as contributing to secret projects at Apple.
He is thought to work closely with fellow Brit and Apple designer Jony Ive, with whom he is said to be friends. The two have even been spotted hanging out in very small cars with Bono, and worked together on a one-off desk last year.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments