Apple iPhone 5S outsells iPhone 5C by three to one
The smartphones have provided a boost for Apple’s market share, however
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.The iPhone 5s has outsold the iPhone 5c, Apple’s budget offering, by three to one since the smartphones’ release earlier this year, market research firm Kantar Worldpanel has found.
The sales of Apple’s latest smartphones have been the driving force behind the surge in popularity of the Cupertino-based firm’s operating system, iOS. For the last three months, the iOS sales share in Britain sits at 28.7 per cent.
Despite the European market share boost that the iPhone 5c and 5s have provided, Apple still lags some way behind Android, with Apple only being able to boast a 15.8 per cent market share compared to Android’s 70.9 per cent.
Dominic Sunnebo, strategic insight director at Kantar Worldpanel, said that although Apple’s market share is lower than when the iPhone 5 was released, “this is not wholly unexpected as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5s and 5c.”
Apple’s European market share is a stark contrast to markets elsewhere in the world. In Japan, the iPhone’s market share hit 76.1 per cent during October this year, whereas in the US, it attained 52.8 per cent.
Even though the 5s outsold the 5c, Sunnebo said that “the cheaper 5c appeals to a broader audience than Apple usually attracts” and also claimed that almost half of iPhone 5c owners switched from other smartphone brands, such as LG and Samsung.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments