Apple Music gets 11 million users in first five weeks, company 'thrilled with the numbers'
None of those users are paying, yet — though Apple will automatically move them over to start paying
Your support helps us to tell the story
As your White House correspondent, I ask the tough questions and seek the answers that matter.
Your support enables me to be in the room, pressing for transparency and accountability. Without your contributions, we wouldn't have the resources to challenge those in power.
Your donation makes it possible for us to keep doing this important work, keeping you informed every step of the way to the November election
Andrew Feinberg
White House Correspondent
Apple has signed up 11 million new users to its streaming music service since it launched at the end of June.
"We're thrilled with the numbers so far," Eddy Cue, who runs Apple Music alongside other Apple internet services, told USA Today.
Apple Music went live on June 30, cost £9.99 per month in the UK or £14.99 for the family plan. But for the first three months, users won’t pay anything.
Customers will be automatically switched over to the paid-for service at the end of that trial period, in October, unless they have told Apple in advance that they don’t want to opt in for auto-renewals. (Opting out of those auto-renewals is simple but not obvious.)
If all of the current members do stay on, then Apple will have half as many paying customers as Spotify, its closest rival. But Spotify has many more members on its free tier — an option that Apple Music won’t offer.
The Apple Music family plan allows six different people to use one subscription, for £14.99. Of the 11 million already signed up, 2 million have chosen that option, Cue said.
Some new adopters of the service have run into problems with the sign up process, which can sometimes duplicate or disappear music. Cue told USA Today that Apple is "aware that some users have experienced some issues, and we hate letting them down, but we're releasing updates as fast as we can to address those issues."
Apple does have the advantage that its streaming service comes bundled with the Music app on iPhone and iPad, and iTunes on Macs. That means that when a user opens the app for the first time since upgrading, they’ll see a message and invitation to set themselves up with Apple Music.
But the 11 million users must all be on Apple’s computers or mobile devices, or PCs — not on Android. The company isn’t launching its Android app for Music until the autumn, and so Spotify has a broader potential base of customers since it is available for all of the major platforms.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments